Website Activity

Website activity refers to various online actions taken by users on a business’s website, potentially exposing sensitive data during a data breach. Such breaches can compromise information including usernames, passwords, email addresses, payment details, transaction histories, and IP addresses, posing significant risks to business operations, reputation, and compliance obligations.

• Data Types at Risk:

  • User Credentials: Passwords and usernames, essential for user authentication.

  • Personal Information: Email addresses and phone numbers, which can be used for phishing attacks.

  • Payment Information: Credit card details and billing addresses, leading to financial theft.

  • Transaction Histories: Records of user purchases, which may reveal personal preferences and financial behaviour.

  • IP Addresses: Geolocation information that can be linked to users, raising privacy concerns.

• Potential Consequences for Businesses:

  • Regulatory Penalties: Non-compliance with data protection laws can result in significant fines and legal action.

  • Loss of Customer Trust: Breaches can erode consumer confidence, impacting long-term relationships and revenue.

  • Reputation Damage: Negative publicity from breaches can harm a brand’s image and competitive position.

  • Operational Disruption: Breaches may necessitate downtime or system reconfiguration, affecting productivity and service delivery.

  • Resource Diversion: Response to data breaches can strain business resources, diverting focus from core operations.