Legitimate Interests

Under certain circumstances, organisations can process personal data based on their legitimate interests. Understanding when you can process data based on legitimate interests is crucial:

• Balancing Interests: Legitimate interests allow data processing when an organisation has a legitimate reason for processing personal data, provided that its interests do not override the individual's rights and interests. This requires a careful balancing act.

• Necessity Test: Organisations must demonstrate that data processing is necessary for their legitimate interests. This means showing that the processing is proportionate to the intended purpose and that there are no less intrusive ways to achieve the same goal.

• Transparency: Organisations must inform individuals about their legitimate interests in processing data and the specific purposes for which data will be used. Individuals should also be informed about their right to object to such processing.